Wall Street knows what your business is worth. You should too.
For too long, small business owners have had to guess at the value of their life's work. Wall Street runs on data. Main Street runs on gut. That imbalance puts owners at a disadvantage, especially when it's time to grow, transition, or sell.
Small Street changes that. We bring Wall Street methods — valuation models, benchmarking, and performance scoring — to Main Street in a way that's simple, secure, and free. Every owner deserves clarity, not just big institutions.
Our Story
Small Street began with a front-row seat to the sale of a family business. When co-founder Andy Ridall set out to value his family's company, he discovered what every small business owner eventually learns:"There was no scoreboard."
No clear data, no peer benchmarks, no easy way to understand value. Across the table sat an institutional buyer with proprietary data, deep experience, and a clear advantage.
Advisors and brokers could help, but Ridall felt the lack of independent information was at odds with the self-reliant ethos of small business. Owners deserved access to insights on their own terms, not just at the point of sale but as an everyday tool for smarter decisions.
He saw parallels in what Zillow did for real estate, LegalZoom for law, and TurboTax for taxes. None replaced professionals, but they gave everyday people more agency and control. Ridall wanted the same for Main Street owners managing their life's work.
A conversation with his college friend Andrew Krensky helped bring the vision to life. After two decades leading tech and brand campaigns for Google, Samsung, and Pepsi, Krensky had shifted his focus to ensuring the AI revolution worked for Main Street too, not only for large enterprises with in-house tech teams. His expertise in growth, strategy, and technology paired naturally with Ridall's financial background.
Together, they founded Small Street to give business owners what they've never had before: a free, trusted scoreboard. BESTimate™ shows what your business is worth. StreetScore™ shows how you stack up. With these tools, owners can finally see their value clearly, make confident decisions, and shift power back to Main Street.
Your Security Comes First
We know trust is everything. That's why security is built into the platform from the ground up.
Read-only QuickBooks integration
We never write to your QuickBooks. Our connection is strictly read-only, protecting your source data.
AES-256 encryption
Bank-grade encryption protects your data in transit and at rest.
Anonymized, never shared
We anonymize your business data immediately. No company names, addresses, or identifying information ever stored. Your data is never sold or shared.
Frequently Asked Questions
No. Small Street gives you independent tools to understand your business value and performance, but advisors, brokers, and accountants bring expertise, relationships, and judgment that no software can replace. Think of us like Zillow for real estate or TurboTax for taxes — we give you clarity and control, but we don't replace professionals when you need them.
Small Street provides its valuation tools for free. There are no hidden fees for accessing BESTimate or StreetScore.
We integrate with QuickBooks to securely and accurately pull financial data. This allows us to generate real-time, personalized valuations.